Pepsi &Mitsubishi Electric discuss “Are Enterprise Apps Worth the Dirty Work?”

Press release

empowered by mobile apps & responsive design - weiss

April 15th 2014. Open Mobile Media is hosting complimentary webinar – “Are Enterprise Apps Worth the Dirty Work?”, on April 30th [2014] from 10am -11am PST/1pm-2pm EST. It will feature interactive marketing and mobile enterprise experts from Fortune 500′s sharing their experiences and advice on building apps for the enterprise.

The number of large enterprises launching their own mobile app stores is on pace to grow at double-digit rates through 2018 (ABI Research).

But with the high-cost of developing in-house it is important to know when to start launching bespoke apps and how to make them deliver ROI to the enterprise’s business processes.

Large companies are now hitting their second wave of mobile innovation.

The initial ‘fire-fight’ is over and now it is time to embrace mobile in a holistic manner throughout the company.

Applications have become a major priority for enterprises and with every department trying to deliver their own solution, the mobile strategy can quickly become confused.

Gabriel Weiss, head of Interactive Marketing Technology Group, Mitsubishi Electric Cooling & Heating, is one of the expert speakers contributing to the webinar.

Gabriel commented that, “With mobility as a whole changing, we’re retooling things at Mitsubishi Electric.”

“And it’s all being empowered by mobile apps and responsive design.”

In just one hour, the webinar will highlight some of the core decisions that should be considered before entering into an internal app building strategy.

Open Mobile Media suggest that the webinar is appropriate for any IT executives, CIOs and app developers responsible for enterprise applications strategy and design.

The webinar will take place on April 30th at 10-11am PST (1-2pm EST).

To avoid missing out on this unique take on mobile enterprise, sign up here for free: openmobilemedia.com/mobile-enterprise/webinar.php

The experts include: -

  • Gabriel Weiss, Head of Interactive Marketing Technology,  Mitsubishi Electric Cooling & Heating
  • Trina Sauber, Director Mobile Center of Excellence, Pepsi Co
  • Jerry Ibrahim, VP of Mobile and Emerging Technologies, Juniper Networks
  • Kevin Burden, Director of Mobility, Strategy Analytics

Open mobile Media recommends this webinar for Mobile, IT, Operations and Marketing executive that are trying to empower the way their enterprise engages with mobile across the business.

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