Rating: We think you have to be female to understand it
If you had an online magazine which already reaches an audience of 1.8 million people, then you’d almost certainly want to create a mobile version of your product. Which is exactly what Procter & Gamble (P&G) has done courtesy of Grapple Mobile. It has just introduced a free mobile app for iPhone and Android called Beauty Recommended. This app features three interactive, virtual tours of London called ’Beauty Spots’. The app is timed to coincide with the swarm of visitors to London this Summer for the Olympic Games. The tours apparently showcase the UK capital’s best known and loved destinations – as well as revealing historical and hidden beauties to even the most seasoned of Londoners. Let’s just hope the general public understand what this app has to offer. GoMobile News was perplexed.P&G’s Beauty Recommended app now claims to be the UK’s most comprehensive beauty guide on a mobile platform. It will be updated on a monthly basis.
The app provides step-by-step expert guides and videos to re-create the latest catwalk and celebrity styles.
Plus it offers expert beauty tips and product recommendations from P&G’s brands which include Pantene, Olay, Max Factor, Gillette and Wella Professional.
Also built into the app is the ability to share beauty tips with friends via Facebook, Twitter and email. There will also be monthly competitions offering great beauty prizes.
“The Beauty Recommended app is a must-have for women interested in beauty and fashion and looking for the very best in tips, hints and insider knowledge, claimed Kathryn Davies, external relations leader for Beauty & Grooming with P&G.
She added, “No matter whether you have a passing interest in beauty, or are a die-hard fashionista, there is something for everyone in this
app, all at the click of a button.”
“With interactive tours ready for influx of tourists the capital this summer and beautifully crafted content updated monthly, this is the UK’s most exciting and comprehensive beauty companion on mobile,” argued Alistair Crane, Grapple’s CEO.
GoMobile News was a bit puzzled to find that the Android version on seems to work on Android 2.2 ( Froyo) handsets and above. Seems a bit strange to restrict it at all.