Phling! And Edipresse Switzerland get musical

by: admin Tuesday, July 10th, 2007

Rating: S(oxy) back

Oxy Systems is the developer of phling! Phling! is a mobile music social networking service and today Oxy and Edipresse Switzerland have announced a partnership.

What?
Basically Edipresse Switzerland will enable customers of mobile operators in Switzerland (Orange, Sunrise and Swisscom Mobile) to share, browse, listen and discover new music via Edipresse’s Internet based radio stations. So the phling! Community will be incorporated to the existing radio offering making it mobile and allowing stronger interaction and sharing with the mobile environment.

Radio stations available from Switzerland are Frequence 24 Heures, Frequence Tribune, Le Matin Music, Radio LAC, Radiosport, Rouge FM, Rouge Platine, and Internet radio stations

From the press release
Adrian Bisaz, European VP of Sales and Business Development for Oxy Systems said: “This is a significant milestone for mobile music lovers who can now interact with other community members by viewing their music libraries, seeing what others are listening to, exchanging music opinions and ratings, discover new artists and even share music with a group of friends. This partnership with Edipresse media along with the tie-ins with the three leading mobile operators and coinciding with what is arguably the most respected European music festival underscores our determination to bring phling! to the masses of music lovers across Europe.”

Philippe Gendret, Director Digital & Business Development for Edipresse Switzerland, said, ”We are constantly looking to capitalize and extend our brand reach to our core target media and mobile is a natural fit for us. By working with phling! we are able to market an exciting and unique service to consumers who appreciate music.”

What we think?
Music recommendation services are springing up all over the place and a lot of the uptake will depend on price. This is why we are impressed with this service as the cost is only 7 Swiss Franc (EUR 4.2) per month including all mobile data charges. This is cheap and cheery and basically what will fuel the uptake and use of these types of services.

The second important point to drive uptake is promotion. This new service will be pushed at the Montreux Jazz Festival in Switzerland and anyone can subscriber by texting EDI Music to 979. This is one shortcode regardless of mobile operator.

Get ready for a feature on music recommendation in The Mobile Search Analyst.