Phonevalley expands Publicis Groupe in Asia

Phonevalley has expanded its global footprint to the Asian Pacific (APAC) region. Phonevalley deploys
its international strategy with the opening of a hub in Singapore and offices in China and India.
Phonevalley’s APAC presence will help the agency offer regional brands and advertisers mobile
campaigns more adapted with their local marketing objectives and client requirements.
Phonevalley will therefore achieve greater efficiency and results while helping its clients to better
engage their consumers.

From the press release:

Alexandre Mars, Phonevalley CEO and Publicis Groupe Head of Mobile, explains: “We are
committed to delivering the best in class mobile advertising campaigns in the APAC region. Our
presence will facilitate our work and help our clients leverage the great returns available through
mobile. It will also help us interact more easily with all APAC-based Publicis Groupe agencies. I look
forward to building up great opportunities on mobile for our partners and clients in the region.”

Devashish Sarkar has also been appointed as Phonevalley’s Regional Director for the APAC region.

“I am very excited to be joining Phonevalley during the company’s expansion phase in the Asia
and Pacific area,” Devashish Sarkar said. “APAC is a critical region for innovation in the mobile
field, marketers are used to operate SMS campaigns and they now target the most influential parts
of the population through search and display campaigns. I’m thrilled to be helping brands and
agencies build a strong presence on mobile.”

What we think?
Last time I spoke to Alexandre Mars he said that local offices were vital to Phonevalley’s success.

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