Phonevalley launches mobile marketing office in Russia

The Publicis Groupe’s mobile advertising and marketing arm Phonevalley is launching new operations in Russia.  The new HQ is Moscow.

From the press release
Alexandre Mars, CEO of Phonevalley and Head of Mobile of Publicis Groupe explains: “With 80 million mobile subscribers and 14 million users of the mobile Internet every month, we believe the Russian mobile market is fully mature to broaden its communications channels to mobile. As the pioneer of mobile
marketing and the world’s market leader, we are thrilled to launch operations in Russia and allow Russiabased brands to engage their consumers in a new, personalized and emotional manner.”

What we think?
When I spoke to Alexandre Mars recently he mentioned that local presence was vital for Phonevalley – so an entrance into Russia is no surprise. Russia is also a huge market with amazing potential. Much of the population already uses and has idle screen services and that is the most lucrative place to advertise on the mobile device.

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