Phonevalley supports Warner Music’s Garage MMS advertising designed for Blyk

Phonevalley, the mobile marketing agency, and Warner Music have launched an engaging mobile campaign for the release of Warner Music’s “Very Best of Pure Garage” album.
The campaign was operated in partnership with Zenith Optimedia.

Who?

I hadn’t heard of Zenith Optimedia but they seem to be a marketing media group owned by Publicis Groupe.

What was the promotion?
 
From November 29 to December 7, Phonevalley released its “Pure Garage” MMS to a targeted group of over 32,000 Blyk subscribers, from 16 to 24 years old, all fans of dance music. The MMS encouraged them to enter a competition and win a Nokia mobile phone. People could also click on the MMS to download a “Pure Garage” mobile wallpaper.
 
Alexandre Mars, Phonevalley CEO and Publicis Groupe Head of Mobile, explains: “Warner Music’s Pure Garage mobile campaign achieved great results, with excellent click-through rates of 12.85%. It’s a great ROI operation which proves the flawless efficiency of mobile for perfectly planned campaigns.”

What we think?

Slowly but surely Phonevalley is getting a very good reputation for itself. This promotion is youth focused so good for Blyk and the near 13% click through rate very believable.