Phonevalley to become mobile marketing arm of Publicis
Rating: le boom boom continuemente
by Bena Roberts
Another purchase in the mobile marketing world as Publicis acquires Phonevalley.
Phonevalley who?
Founded in 2000 by Alexandre Mars, Phonevalley today employs more than 60 mobile communication experts. The agency develops and provides a wide range of mobile solutions including SMS, MMS, WAP and also manages purchases of banner ads and key words on mobiles. Its close contacts with the main European mobile carriers allow it to bring the most up-to-date available innovations and services to clients. In 2006, Phonevalley managed over 1000 campaigns for clients, such as Paramount, SNCF, T-online, Virgin, Mondadori, The PhoneHouse, Air France, Colgate Palmolive, Sony, Canal+, and Universal. Phonevalley has already been working with different networks within Publicis Groupe for several years, and this acquisition extends and solidifies this fruitful collaboration. The international deployment of Phonevalley will allow Publicis Groupe clients to have the most extensive offer in mobile communications and to benefit from the renowned know-how of leaders in this field.
Publicis who?
The Groupe’s communication activities cover advertising, through three autonomous global advertising networks: Leo Burnett, Publicis, Saatchi & Saatchi, as well as through its two multi-hub networks Fallon Worldwide and 49%-owned Bartle Bogle Hegarty; media consultancy and buying through two worldwide networks ZenithOptimedia and Starcom MediaVest Group; interactive and digital marketing, marketing services and specialized communications including direct marketing, public relations, corporate and financial communications, event communications, multicultural and with a worldwide leadership in healthcare communications.
What we think
This purchase makes Publicis a European powerhouse in the mobile marketing world. The company is currently fourth largest communications group and second largest media buyer. Every company is viewing mobile as the next biggest revenue stream and a lot more acquisitions are likely.
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