Ping Mobile and Impre Mobile team for Mobile Coupons for Hispanic community

Mobile agency Ping Mobile has announced a partnership with impre media – a Hispanic news and info portal in the US.

What is the partnership for?
Basically Impre will use PingRewards a mobile advertising and coupon platform.

How?
ImpreRewards (http://www.imprerewards.com) will serve as the leading Hispanic targeted online and mobile service providing consumers with discounts and offers.  Coupons will be viral and sent to the phone and can be passed on.
From the press release:

Commenting on the launch, Shira Simmonds, President and Co-Founder of Ping Mobile, stated, “this partnership represents a tremendous opportunity for advertisers interested in reaching the Hispanic consumer and we are excited to partner with impreMedia, given their unparalleled Hispanic audience in both online and print. Because of the current economic climate, consumers are turning to mobile couponing and it’s these consumers who will benefit from the impreRewards portal.” 
 
The new Spanish-language impreRewards aims to be the preferred Hispanic Web and Mobile portal. “Given the heavy mobile usage among Hispanic consumers, impreRewards is the perfect solution for any advertiser looking to target the Hispanic market,” said Arturo Duran, CEO of impreMedia Digital. “The solid technology behind Ping’s platform and the ease of use from both the advertisers’ and consumers’ viewpoint, will allow our users to feel comfortable using this exciting, new and  innovative marketing tool in their preferred language.”

What we think?
This is it. A great campaign.
1. You have a targeted audience
2. You have an existing reader base to corner
3. You are adding value to a service by offering a discount
4. You are making getting the discount easy
5. You are making passing on the discount viral….
We like… but avoid SPAM by capping messages to a maximum of 3 per day.. or less – and make the offers good!