Player X extends its global reach
By Annie Turner
Rating: geekTV goes global
Player X has extended the reach of its mobile TV channel, geekTV, signing
deals with two more UK operators and territories as diverse as India,
Australasia and South America.
geekTV was launched in December 2006 on 3 UK and the O2 i-mode channel.
Earlier this month the company announced an exclusive deal with Aardman
Animations to distribute its premium mobile video content in North America.
Previously, Player X announced a deal with Universal Mobile Entertainment
for making mobile retrosodes of 1970’s TV shows Knight Rider and Magnum,
P.I. The company claims this is the first time a Hollywood studio has
allowed its content to be used in such a way.
geekTV is a mixture of familiar entertainment brands such as Miami Vice,
American Dad and Mr Bean’s Holiday and original IP and user-generated
content aimed at 16-to-30-year-olds. The channel comes on an hour-long,
streamed loop. It is updated weekly and subscribers can use the electronic
programme guide to start and pause wherever they choose.
“geekTV is the masthead of our mobile TV proposition and we will be
launching another channel later this summer,” said Tony Pearce, Player X’s
CEO.
A strong contender for this year’s MEFFY’s we predict, not least because of
Mr Pearce¹s articulate, no-nonsense approach and because he is thoughtful
and alert on the subject of how advertising fits into the whole model.
Subscribers to the Mobile Advertising and Marketing Analyst can see him in
action in the April edition’s coverage of the debate organised by the Mobile
Entertainment Forum and the Institute of Practitioners of Advertising. I
moderated this lively event on behalf of BKI Media.
See www.iamgeek.tv
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