Poll: Mobixell Conference - What mobile operators want

So, I am on a learning curve here in Frascati (Mobixell event on Mobile Advertising day) at the moment.  I heard from Telecom Italia and SFR this morning and the perspective from the mobile operator is exceptional. Telecom Italia is evidently a leader in the off-portal mobile advertising space.

I have been focusing on Telia Sonera and the Novarra JumpTap tie up -but what I heard from Telecom Italia today simply pushed the envelope. Before I go into greater details - I have a loaded question.

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