In 2005, NeoMedia Technologies acquired 4 LBS search-oriented patents.
These patents provide additional ease-of-use tools that popular search engines, such as Google, Yahoo, MSN and others, can use to implement and popularize long-desired LBS mobile marketing applications, such as comparison shopping triggered from mobile devices.
Patent #6,675,165 entitled, “Method for linking a billboard or signage to information on a global computer network through manual information input or a global positioning system”, comprises the following:
An interactive search system for use primarily with a global computer network, e.g., the Internet, using geographic locations of advertising media to obtain a supply of product-related information for presentation to a user. A computing means may be used to access an implementing server containing a geo-coded database linking product and manufacturer information to geographic locations of advertising media relating to such product and manufacturer. Location data relating to a billboard or signage, whether located indoors or outdoors, can be entered into the computer through manual input of data relating to the city, state or zip code of the billboard. Alternatively, the location of the advertising media can be obtained by a location determination unit, such as a global positioning system (GPS) receiver. In a preferred embodiment, the computing means and location determination units are incorporated into a single device which accesses the implementing server though a two-way wireless communication link.
2 Responses to “Poll: Will LBS Mobile Services be huge?”
In 2005, NeoMedia Technologies acquired 4 LBS search-oriented patents.
These patents provide additional ease-of-use tools that popular search engines, such as Google, Yahoo, MSN and others, can use to implement and popularize long-desired LBS mobile marketing applications, such as comparison shopping triggered from mobile devices.
Patent #6,675,165 entitled, “Method for linking a billboard or signage to information on a global computer network through manual information input or a global positioning system”, comprises the following:
An interactive search system for use primarily with a global computer network, e.g., the Internet, using geographic locations of advertising media to obtain a supply of product-related information for presentation to a user. A computing means may be used to access an implementing server containing a geo-coded database linking product and manufacturer information to geographic locations of advertising media relating to such product and manufacturer. Location data relating to a billboard or signage, whether located indoors or outdoors, can be entered into the computer through manual input of data relating to the city, state or zip code of the billboard. Alternatively, the location of the advertising media can be obtained by a location determination unit, such as a global positioning system (GPS) receiver. In a preferred embodiment, the computing means and location determination units are incorporated into a single device which accesses the implementing server though a two-way wireless communication link.
Comment made on May 29th, 2008 at 12:55 amThanks - I didn’t know about these patents.
But are patents enough?
I think Neom should have held on to Mobot as well as mobildigit as that would have been a killer business model - with these patents.
Comment made on May 29th, 2008 at 4:02 amBena
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