Use your smartphone to accept credit cards @ festivals like WOMAD
Whilst UK banking group, Lloyds Bank, has just [see here] announced that it will be offering a mobile chip & pin service in Q3 , UK small traders can pop into John Lewis retail stores and start accepting m-payments right now. That’s because they can buy WorldPay Zinc’s Chip & PIN keypad in store for £59.99. The company also claims that it takes less than five minutes to apply for a WorldPay account.
Merchants can be up and running to receive secure payments anywhere usually by the very next working day.
WorldPay recently commissioned Loudhouse to carry out research on consumer attitudes to payments in 2013. 5,176 online interviews were conducted with UK consumers (18+ year olds) during April 2013.
This showed that 54 per cent find it inconvenient when small businesses don’t accept card payments. That figure rises to 66 per cent amongst 18-34 year olds.
Worse still, 72 per cent of people left with a negative impression of a business that fails to accept cards.
Customers associate businesses that don’t accept card payments as having poor customer service (28 per cent), being unprofessional (19 per cent) and even perceiving the business as unsuccessful or struggling (18 per cent).
“As consumers, we’ve all been in that awkward situation where you haven’t got enough cash on you to pay for something and card payment isn’t accepted. It’s embarrassing and frustrating,” said Geraldine Wilson, med with WorldPay Zinc.
She continued, “Our aim is to be the payment partner of choice for small businesses and sole traders, supporting the growth of this vital part of the UK economy that employs over six million people.”
The WorldPay Zinc app will run on iPhone, iPad or Android OS 2.3 and above but sadly not BlackBerry.
Merchants have to pay 2.75 per cent per card payment which WorldPay says provides the convenience of card payments without the on-going costs.
So stall holders – especially merchants trading at the many UK music festivals held in the UK – like WOMAD, can start accepting mobile payments anywhere where they can get a decent signal.
Merchants can apply to join here.