Adblock Plus accuses Brit MPs of siding with advertisers & dismissing privacy concerns
A recent report from the UK’s House of Commons’ Culture, Media and Sport Select Committee shows that web user’ rights to personal privacy are being subsumed by the advertising industry’s interests. That’s according to Till Faida, co-founder of Adblock Plus who accuses British MPs of failing to protect consumer rights. The inquiry by an influential all-party committee of MPs has backed ‘targeted advertising’ based on personal details gathered through an individual’s online history.
The data gathered for targeted by targeted includes web-browsing history;Facebook likes; and data shared through apps and online services.
This provides a detailed profile of an individual to allow targeted online advertising specific to a particular individual.
The Committee report expresses its support for the UK’s Advertising Association, arguing that the advertising industry is a significant source of funding for the creative economy, and essential to many business models.
Till argues that,”The continued increase in the use of personal data for the targeting of advertising represents a real concern to web users.
“Whilst it is important to sustain revenue for the creative industry, it needn’t be at the expense of users’ privacy.”
He continues, “An individual’s personal information is their own and they should be free to choose whether that information is available to advertisers.”
“The right to privacy should not be sidelined in favour of funding – instead, advertisers need to realise that by employing advertising that respects users’ privacy, both parties can benefit,” Till added.
He basically accuses the MPs on the Committee of simply repeating the information put out by the advertising industry itself.
Till concludes, “If users are to stay in control of their personal data, they must remain educated about how their data is being used – to remain in a position to decide who can and can’t track it.”