Pringo Mobile Interactive Campaigns with Mozes

by: Bena Roberts Wednesday, March 26th, 2008

I saw a short brief on a company called Pringo on moconews.net. Then I thought, I know that company and there in my in box was a press release.

Pringo?
Is a company that enables online communities. It has teamed up with Mozes a mobile marketing company.

Why?
They are going to work together to promote social communities on mobile.

How?
The agreement provides an innovative way for marketers to reach their core audiences by incorporating social networking with mobile marketing. With Mozes’ on-demand mobile marketing platform, Pringo customers can create text message and voice programs, including text polls, trivia games and mobile offers. Administrators can also deliver mobile content, such as ringtones and wallpapers, or alert users of the latest news straight to their cell phone. Consumers can then participate in these campaigns through the online community.

A common application of the technology is in text-to-win. Examples include sports teams using this combination for last minute ticket sales, or ticket give-aways to drive users to a Web site or portal to see if they are winners. This is a perfect environment for mainstream brands looking for new ways to reach large audiences through advertising.

From the press release
“Mobile is the most effective and personal way to reach large audiences quickly and easily,” said Dorrian Porter, CEO of Mozes. “Pringo’s social-networking client base brings our platform to communities that want to engage their members with rich, real-time relationships on the mobile phone.”

What we think?
So far, I don’t read anything extremely new or innovative – but I love the website and I will keep my eyes open.