Publicis Groupe buys Performics

I can’t say too much on this as I don’t know Performics (sorry). But Publicis Group has purchased the company from Google.  I am not sure if this is mobile either –but metrics are vital in the mobile space and essential to twist the arm of advertisers.

From the press release

Chicago-based Performics,
one of the leading search marketing services providers, helps to
improve the performance of advertisers’ investments and maximize
client campaign effectiveness.  Its profit-driving suite of marketing
solutions includes Performics’ reporting platform, local platform,
advanced market expertise and active account management.

The acquisition of Performics will enrich Publicis Groupe’s strong
search capabilities and strengthen the offering of the VivaKi Nerve
Center, a new strategic entity launched by the Groupe last June.
VivaKi leverages the collective scale of Digitas, Starcom-MediaVest,
Denuo and Zenith-Optimedia to develop new services, tools and
partnerships, including new and emerging performance marketing
platforms.  The VivaKi Nerve Center includes a number of performance
marketing assets, including Phonevalley, Webformance, Click2Sales and
iBase. The addition of Performics will deliver a full and enhanced
suite of performance marketing tools and capabilities to Publicis
Groupe agencies and their clients.

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2. Phonevalley expands Publicis Groupe in Asia
3. Chat with Alexandre Mars CEO Phonevalley Head of Mobile Publicis Groupe
4. Phonevalley to become mobile marketing arm of Publicis
5. Mobile Advertising SHRIEK: Thomas Curwen Planning Director Publicis Dialog