Puca new mobile ad service
Rating: OMG – another one
I have to raise my hand up high – even I (guru mobile advertising wow like female person) is having a tough time keeping up with the number of mobile ad services mushrooming around the world. Enter Puca.
This latest one might have the luck of the Irish on its side as its already signed a contract with Reebok.
From the press release
Reebok has just launched a campaign for Reebok Sprintfit football boots, which informs consumers and enables them to download wallpapers of their favourite footballers and enter a competition to win Reebok products. Púca adapted the Sprintfit campaign to run on the Vodafone live! mobile Internet.
Mary Moran, marketing manager, Reebok said, “We’re in the business of trying to stand-out from the crowd and PúcaTarget(tm) gives us a unique opportunity to engage our customers, wherever they are. It delivers high levels of reach and positive brand engagement.”
Púca is also successfully pioneering mobile internet advertising sites for leading brands such as Halifax, MovieStar.ie and Warner Music for the launch of the new James Blunt album.
What we think?
The best thing about Puca it seem is its device recognition technology… didn’t I just write about this with Volantis and Ad Infuse? What is truly new or value add is very, very difficult to evaluate.
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