Puma claims biggest mobile marketing campaign ever

Puma, the sports brand is claiming its ‘Together Everywhere’ promo is the largest mobile marketing project ever according to Mobile Entertainment.The promo will run simultaneously in 13 countries, bringing together supporters of the 16 national teams at Euro 2008 in real time. The idea is that every time their team scores, Puma will call registered fans and teleconference them with friends, wherever they are.

Meanwhile the mobile Internet site pumafootball.com will allow fans to sign up for Puma goal alerts and invite ten of their friends. There will also be a special ringtone for each country supported that can then be assigned to future calls from the sports brand.

Once Euro 2008 is over, all fans registered for the ‘Together Everywhere’ programme will receive a discount voucher on their mobile to be used on Puma’s website. The campaign is being supported by mobile banner ads, and a WAP push short code.

Puma worked with Phonevalley, TouchWorks, Zed Digital, Zenith Optimedia and BEAM Interactive to construct the campaign.

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