Push email for the masses from Synchronica
Rating: Billions of handsets can now receive ‘push’ emails
If your handset has a screen, then it can now receive ‘push’ email. That’s the promise with SimpleMail from Synchronica. It’s formally launched afterthe company’s recent AxisMobile acquisition.
The combination of the two companies’ technology really does mean that you can receive email pushed down to even the most basic of handsets. They don’t even need a WAP browser (although it would help). If the user can view a text message then he or she can send and receive emails.
That means a big selling handset – such as the Nokia 1100 which reached around 300 million units shipped – can have access to email. In emerging markets, that is a critical capability.
Hence – besides two operators in the former Soviet Union – at least one operator in Africa and one in India has now signed up for Synchronica’s latest offering.
One of the cleverest features is Email2SMS. What the SimpleMail engine does is convert the first 160 or so characters into a text message and then ‘pushes’ it to the handset.
If the email looks important, then the recipient can request the whole thing to be delivered via text. Better still there’s a Email2MMS facility.
In effect, this allows documents to be sent as pictures to the mobile phone. This enables Acrobat (.pdf) and Microsoft Office documents to be sent to a mobile handset without the need for special convertors.
SimpleMail incorporates something which the company calls the Optimizer. This is capable of reducing the size of a 5 MB graphics file down to a 50 Kb thumbnail which can be viewed on the handset.
Given the billions of handsets out there which Synchronica can now address, this company looks set to become a major figure in the email world. Not just one which merely targets mobile phone users.
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