ORANGE ANNOUNCES THE LAUNCH OF AD-FUNDED VIDEO MAGAZINE SERVICE ‘ZAP!’ ON ORANGE WORLD

by: Bena Roberts July 3, 2008

Orange has announced the launch of a new advertisement-supported video magazine service on Orange World – ‘Zap!’ The new service will offer free video clips to all customers with a video enabled 2G or 3G handset on both Pay As You Go and Pay Monthly contracts.

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3 UK signs Yahoo! as portal advertising partner and we ponder on the CPC, CPM and CPA

by: Bena Roberts July 2, 2008

3 UK is opening up banner space on its portal and Yahoo! is the selling the inventory.

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Recent Comments

Mobile phones fry your mind!
well, its a very good viral marketing video...just check out... by andee
OgilvyOne signs NeoMedia for new new@ogilvy in Malaysia
Bena, Thanks for the plug :) Great to see NeoMedia inv... by streetstylz
Mobile phones fry your mind!
Ha Ha! Is it! It doesn't matter - it made me laugh and and ... by Bena Roberts
Poll: m., wap., .mobi or .com?
>> m.domain.cc for mobile versions of existing web sit... by Ron
Poll: m., wap., .mobi or .com?
.com is of course the most recognisable domain extension on ... by okok
Australian Operator Telstra embeds QR barcodes into handsets
Dean, You are very right to take this wave of momentum wi... by Ron
Mobile phones fry your mind!
It's a fake : ) , you can try it at home.... by Juan Antonio Muñoz

Another day another workshop

by: Bena Roberts July 4, 2008

Just a quick note to say that I am in London doing another workshop today. So sorry for lack of blogs (Rob is with me). Will pick up on missed stories at the weekend!

Bena

OgilvyOne signs NeoMedia for new new@ogilvy in Malaysia

by: Bena Roberts July 4, 2008

NeoMedia Technologies, the global leader in camera-initiated barcode transactions for mobile devices, today announced that OgilvyOne Worldwide has deployed two of NeoMedia’s innovative mobile products: NeoReader (barcode scanning application) and NeoSphere (code management platform) for the launch of neo@ogilvy, its integrated digital and direct media company in Malaysia. The launch has been planned and managed by Rezonanze, NeoMedia’s strategic partner in Asia and a leading interactive branding and marketing consultancy.

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Mobile phones fry your mind!

by: Bena Roberts July 3, 2008

Thanks to Darrell Poe from Neustar/UltraDNS for sendng me this - love it!  But also very very scary.


Téléphone Portable + Maïs = Pop-corn - Vidéo

Quick chat with Tim Haysom CMO OMTP on BONDI

by: Bena Roberts July 3, 2008

A couple of days ago 3, AT&T, T-Mobile, Telenor, Telefonica, Telecom Italia and Vodafone launched a new initiative. This initiative was driven by the OMTP (all the operators are part of the OMTP) and is called BONDI.

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GSMA and European Payments Council working to bring e-cash by next year

by: Rob Knight July 3, 2008

A new partnership has been formed between the GSM association (GSMA) and the European Payments Council with the aim to “accelerate the deployment of services that enable consumers to pay for goods and services in shops, restaurants and other locations using their mobile phones.”

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Telstra - Whereis Everyone

by: Rob Knight July 3, 2008

It seems to be a week for Telstra news. Telstra has launched a new service called Whereis Everyone. Designed to let family and friends see each others position on maps sent to their mobile phone. The service also can provide alerts at particular times of days.

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Seeker Wireless announces SeekerZone powers LocalZone Vodafone New Zealand service

by: Bena Roberts July 3, 2008

Seeker Wireless has announced today that its SeekerZone™ solution has been deployed to power the new Local Zone product launched this week by Vodafone New Zealand.

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Telenor and Nokia cooperate on bringing mobile services to consumers

by: Bena Roberts July 3, 2008

Telenor and Nokia today announced cooperation on mobile services to accelerate the adoption of new Internet services on the Ovi services platform provided by Nokia. The agreement will enable Telenor customers to experience one of the best Internet services on their devices in the simplest way. The Telenor and Ovi services will be offered to Telenor customers in Norway, Sweden and Denmark as well as in Hungary.

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Etisalat and France Telecom agree on a partnership covering strategic technological and marketing fields

by: Bena Roberts July 2, 2008

Memorandum of Understanding executed in Paris today between Mohammed Hassan Omran, Chairman, Etisalat, and Didier Lombard, Chairman and CEO, France Telecom

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Team

  • Founder & Chief Editor:
    Bena Roberts | email
  • UK Editor: Tony Dennis | email
  • UK Editor: Rob Knight | email
  • Contributor: Tony Alton | on leave

Press Releases

July 3, 2008

Auckland and London, July 3, 2008 - Seeker Wireless, one of the leading location based service technology companies announced today that its SeekerZone™ solution has been deployed to power the new Local Zone product launched this week by Vodafone New Zealand.

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July 3, 2008

KPSA 3.4 Delivers Advanced Performance, Operational and Re-usability Enhancements

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July 3, 2008

Purple Labs acquires mobile browser business from Openwave
Chambéry, France – July 3, 2008 – Purple Labs, a French developer of Linux-based mobile software, today announced that it has completed its acquisition of the mobile client software business of California-based Openwave Systems, in an asset sale valued at more than $32 million. The browser and messaging […]

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July 2, 2008

2 July 2008, Sony Pictures Home Entertainment has today launched its first mobile campaign in Australia with the help of international mobile specialist, Dialogue Communications. SMS campaigns and a mobile internet site designed by Dialogue have been added to Sony Pictures Home Entertainment’s existing marketing channels to support the Australian DVD launch of Rambo on […]

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