Volantis Announces the Social Storefront
Volantis launches the social storefront.
What is it?
Well it is a more storefront that connects subscribers with social network Facebook.
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Sprint OpenWeb, Content Adaptation and the impact on Mobile Advertising
There is a great post on WAP Review about the Sprint OpenWeb browser. This got me thinking about the transcoding ecosystem. I might be wrong, but I am starting to think that with content adaptation or transcoding, user input is necessary for the manipulation of the content from online to mobile to work.
But first, back [...]
Idle Screen deployments and solutions
The Idle Screen
The idle screen is the most valuable real estate on mobile devices and the number of idle screen services is increasing daily. I have an overview below of the popular ones.
Mobile Advertising: Ad Infuse hits 160 million impression per month
Rating: this sounds impressive Mobile Advertising Leader Increases Revenue Seven-Fold; Closes 14 Advertising Deals and 22 Content Publishing Deals in 2007
Having tracked Ad Infuse from day one, this is some good news for the mobile ad company. OK you can’t compare this to AdMob’s billions of impression but 160 impressions for a targeted niche player is not bad. In fact, Ad Infuse is now on the list of services to test after AdMob (done); Google (doing now); Decktrade and Amobee.
Puca new mobile ad service
Rating: OMG – another one
I have to raise my hand up high – even I (guru mobile advertising wow like female person) is having a tough time keeping up with the number of mobile ad services mushrooming around the world.
This latest one might have the luck of the Irish on its side as its already signed a contract with Reebok.
Volantis Framework chosen by mobile advertising company Ad Infuse
Rating: device-independent mobile advertising…
I have to admit, the first time I had a briefing with Volantis, I walked out thinking – what do you do? The second time I had a briefing a few months ago, I finally got it. Volantis is a provider of content adaptation (like Mobile Aware) but it also has a lot of other hats (not only portal rendering solutions) and this new tie up with Ad Infuse shows it.
New 3 Italy services with bells, whistles, flatrates and Novarra browser
Rating: gung ho
by Bena Roberts
3 Italy and Novarra have worked together in the past – but now a new WWW service is being launched. Data plans and flat rates are also not new in Italy but another plan will be introduced for this WWW service.
The new data service will cost EUR 9 per month or EUR 1 per day with a special one week try and buy promotion.
What We think?
