Mobixell Mobile Advertising Panel - SFR, O2, Telefonica, IBM, OMA

by: Bena Roberts October 3, 2008

Last week I was invited to Rome to the most fabulous hotel in Frascati by Rome to moderate a panel at the Mobixell Symposium. The two day conference was a way for the company to show case its offerings with case studies from clients and potential clients.

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searchme: m.searchme.com mobile visual search engine - give me strength

by: Bena Roberts October 6, 2008

So I got this release:
Searchme, Inc. announced today the immediate availability of its visual search engine for mobile devices. Searchme’s engine delivers results as a browsable list of “pages” — pictures of actual web pages that users can check out before visiting them. Searchme also suggests categories to users, providing shortcuts to the best results. All mobile users can now access the engine at http://m.searchme.com.

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Ford Motors rolls out Mobile Advertising Video Campaign with Transpera

by: Bena Roberts October 6, 2008

Transpera has announced the launch of a new mobile video advertising  campaign from Ford Motor Co.  The ad campaign, designed to unveil the all new 2009 Lincoln MKS, will run within Transpera’s network of premium mobile content sites, including AP Mobile News Network and CBS Mobile News, October 6 - December 15, 2008.

Mindshare/ Team Detroit Media package:

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Itsmy.biz – social advertising network for mobile

by: Bena Roberts October 6, 2008

Itsmy.biz is alive! Coming out of beta a new social advertising platform is born!

What?
Well itsmy.biz is a new social advertising network – with a reach of 4 million mobile web users.

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The Silicon Valley China Wireless Technology Conference by Michael Crane

by: Bena Roberts October 6, 2008

Michael Crane is a Senior VP at the San Francisco based company Golden Gate. But I know him from when he was also the SVP of mobile search company MCN. He bought me a lovely oyster lunch in San Francisco during CTIA and I asked him to blog about some of the Asian conferences that he attends.

This is what he had to say:

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kivanok Budapest! Mobile Marketing Association Conference

by: Bena Roberts October 6, 2008

Just a note to say I am travelling to Budapest now for the MMA Conference. These really are the conferences to go to if you are serious about mobile advertising and marketing. I have several meetings arranged and am also moderating a panel on cross media integration. Lots of coverage from the event and hopefully some video too tomorrow.

Response from Jeremy Copp CEO Rapid Mobile on GoMo News ThinkPhone article

by: Bena Roberts October 3, 2008

I would like to thank the CEO of Rapid Mobile Jeremy Copp for the response below.
Bena. You had a query in your commentary that I’m happy to address:

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Cookery Course and Dinner with Thomas Husson Senior Analyst Jupiter Research and Mo Hamza Senior Reporter Informa

by: Bena Roberts October 3, 2008

I always get nervous when I meet other people in the industry (news and analysis)  - especially those that have strong reputations.

Before I went to the Mobixell conference in Spain, I knew Jupiter’s Thomas Husson (briefly) from my old days at Current Analysis – I remember we spoke in depth about the scoop – way back then of Vodafone ditching FAST to support Google (mobile search).

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Nuance VP Kevin Stone on Nuance Mobile Care Solution

by: Bena Roberts October 3, 2008

I am going to have to write this up as well. I had a great interview with Kevin Stone about Nuance’s strategy. Here is a short demo.

Phonevalley expands Publicis Groupe in Asia

by: Bena Roberts October 3, 2008

Phonevalley has expanded its global footprint to the Asian Pacific (APAC) region. Phonevalley deploys
its international strategy with the opening of a hub in Singapore and offices in China and India.
Phonevalley’s APAC presence will help the agency offer regional brands and advertisers mobile
campaigns more adapted with their local marketing objectives and client requirements.
Phonevalley will therefore achieve greater efficiency and results while helping its clients to better
engage their consumers.

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