William Hill lets punters loose money wherever they are

by: admin Wednesday, July 25th, 2007

Rating: Out of pocket in your pocket

William Hill has just announced a deal with mobile infrastructure provider MobileAware to let people bet from their phone. The fact that the press release speaks of a ‘revenue-generating’ model leads me to believe that the 4:30 at Newbury has already failed on a few unlucky punters in favour of William himself.

The new mobile site lets more than 400,000 subscribers see live sports results, and other betting events as well as letting people bet on races that have already started It doesn’t however let you tear up your ticket and stuff it down Dave’s throat when you loose your weeks food money on a single race. No bitterness there at all.

More on Mobile Aware:
http://pushingthebarrier.typepad.com/pushing_the_barrier/2007/06/dinner-with-the.html

http://pushingthebarrier.typepad.com/pushing_the_barrier/2007/06/novarra_vodafon.html