123play.com Mobile Game Advertising goes European
Following its success in the UK, free mobile gaming company 123play is making its services available in France, Germany, Italy and Spain.
Following its success in the UK, free mobile gaming company 123play is making its services available in France, Germany, Italy and Spain.
Fierce Mobile Content are reporting that the “Non-profit trade group the Mobile Marketing Association have announced the release of its Mobile Advertising Guidelines, a global framework designed to accelerate mobile advertising uptake and enhance the consumer experience.”