Mobile internet radio provider FlyCast is now offering targeted ad space. The service, powered by DoubleClick (who were recently snapped up by Google), will insert audio and display ads in any of the 1,200 stations it carries.
Location Based Technologies today announced that its GPS locater PocketFinder service has been downloaded more than 10,000 times since its debut as an Apple iPhone and Google Android smartphone application two months ago.
2008 has shown companies tightening the gloves in a fight for mobile barcode supremacy. The fight is warming up –but we will wait until 2009 for an all out war.
Some great stats from AdMob for its Mobile Metrics Report (see below)
Rating: Further specialisation in targeted mobile advertising
AdMob have announced that they will soon be launching a service that enables advertisers to target particular devices. If a company wants to send a message specifically to iPhone owners, or to N95 owners, AdMob will be able to accommodate them.
They’ve also announced that they’ll be able to target [...]
Core Facts
London, UK, 11 December 2008: Since its launch as a private beta test on December 1st 2008, geo-localised social network and micro-blogging mobile application BuddyMob has met and exceeded its download target, reached the top 5 on the Android Market in the social category and had rave reviews from users. Within hours of the [...]
Sony Ericsson extends portfolio strategy to include support for Open Handset Alliance
London, December 9 2008 – Sony Ericsson today announced the extension of its portfolio strategy to include support for the Open Handset Alliance
Rating: Two recent stories show how mobile industry leaders are trying to force a more integrated market
Rating: Ad funding services from Amobee now available for all apps both smartphones
Amobee is bringing its expertise in enabling ad-support for content to the two hottest smartphones on the market, Apple’s iPhone and the T-Mobile G1. It already supported BREW, J2ME, Blackberry and Symbian.
