QM Codes Australia chat with Antony McGregor Dey
I had a lovely (long) chat with Antony McGregor Dey today.
Who is he?
Well he is the CEO of a mobile barcode company in Australia called QM Codes.
Introduction:Antony is a great Australian guy with a lovely strong accent that makes you smell the sun, sea and the sand of Australia when you talk him. He seems to know everyone in the Australian market and is confident, knowledgeable and one of my new favourite Australians in the world! He is also one of the founders of MoMo Melbourne and I did speak to him about doing a GoMo News OZ party in the New Year – which would be great!.
You can guess my first question to him today but below is a semi-transcript of what we discussed.
Bena: Why QM codes?
Antony: It is pure marketing. We are not trying to create a new name for mobile barcodes but its our company name. You have QR- Quick Response and QM Quick Marketing is our logo/ brand and plan.
Bena: Interesting. When did you launch and how are you funded?
Anthony: We launched in January 2007 and we received two levels of funding – one from the government and another from some local angel investors.
Bena: I am on your site now and I love the flash image of taking the James Bond QR code (see image above).
Antony: Yes. Thanks it is great for marketing and it explains very very clearly and effectively what we aim to do.
Bena: So are you like the proprietary code maker of Australia?
Antony: No. What we do is that we use existing QR codes that are read by all readers to deliver interactive media based campaigns.
Bena: So what is your strategy?
Antony: We will help print media to become interactive. Sales of print magazines are dropping as people go online because interactivity and interaction are in. We will provide the silver bullet of any print campaign with our technology in Australia.
What is important for us is getting results in growth and traffic of print sales. We work with all publishers to create online and print campaigns that co-exist. You can instantly react to a print story by scanning the code. More importantly you can blog, comment, share, send, archive that same information from your mobile device using our codes.
What we are finding is that it is easy to create a code –but technology is not easy. Agencies might run code campaigns but it is how you manipulate that technology for the good of the publisher that is where we step in.
Bena: Interesting. I like the play on the QM agency rather than pure code company. But when will you go into Gamma?
Antony: Perhaps around November.
Bena: Great. Well, it has been a pleasure talking to you and lets reconnect soon. OK, it didn’t end so abruptly and we chatted for ages about the market etc….
What we think?
Well, Australia is a low population high tech market. I think it could provide a great case study for mobile barcodes and services for the rest of the world. With companies like Telstra in on mobile barcodes and Mobot successfully running a visual marketing campaign – there is a lot of opportunity.
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- MC2 Mobile Codes Consortium convinces OMA and GSMA to drive mobile marketing using 2D barcodes
- QR Codes, Quantum Codes, James Bond and Sony shaken, not stirred
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