Qode looks for text book business model

by: admin Tuesday, January 9th, 2007

Rating: Seven day twitch

By Annie Turner

NeoMedia Technologies says its qode technology will be used by textbook publisher Prentice Hall. Its initial role will be help the company communicate with its sales force at a seven day, national sales meeting in Phoenix at the JW Marriott.

Apparently qode will act an ice-breaker, then the hapless sales staff will have to enter daily contests using qode. When the national sales meeting is over, they will have to take qode with them on their mobile phones so that as they work they can receive sales tips and talking points on some 40 titles.

The real tie-up between the two though is the forthcoming fifth edition of the marketing text, Marketing: Real People, Real Choices 5/e, which includes a detailed description of NeoMedia’s launch of qode. Ah-ha.

Prentice Hall also made a video about the qode launch. Box office smash, no doubt.

It’s the sort of wheeze that Americans come up with that make the rest of us shudder. A seven day meeting???? Dunno about ice-breaker, I think I’d be more inclined to use my mobile, qode and all, as a window-breaker.

See www.neom.com and/or www.qode.com Web sites.

3 Responses to “Qode looks for text book business model”

It's in the qode Said:

Funny Annie … Your “non objective” blog coverage of NeoMedia’s mobile qode platform is quite transparent.

Wait until you see the major brands who will be launching blockbuster mobile qode campaigns here in North America this year.

Get ready for the mobile smartcode arena to get turned upside down.

Comment made on January 11th, 2007 at 9:22 am

Annie Turner Said:

If you read the other blogs I’ve written on qode (and by my colleague Louise Wells too) you’ll realise that we’re pretty impressed by and interested in the technology. I was using the spontaneous, personal nature of the blog to poke some fun at that particularly American means of management that is frightfully earnest and, from a European perspective, overly prescriptive. Indeed, the sort of thing that gave rise to Dilbert.

Yours, looking forward to the smartcode arena losing its sense of gravity, in both senses of the word,
Annie

Comment made on January 11th, 2007 at 1:26 pm

qode Said: