QR code appears at direct mail show

Rating: Celloon hides green icon inside regular QR code

A British firm, Delivery Management, has hooked up with a German mobile marketing company, Celloon, to demonstrate how QR codes can be hugely beneficial to the direct mail industry,  Post & Parcel reports.

Delivery Management’s md, Richard Wishart, was present at the recent Mail and Express Delivery Show (MEDS) in London. Significantly, Wishart has been advising the United Nations specialist agency for posts (The Universal Postal Union) on RFID strategy.

Now he has turned his attention to QR codes as a means of providing the Direct Mail industry with a ‘Mail Out’ and ‘URL Back’ solution.

Of particular interest was the QR code which Celloon created for Wishart’s presentation. Not only did it make use of colour (green) but it also utilised a typical house shaped icon to symbolise the fact that the code pointed to a ‘homepage.’

Wishart’s co-operation with Celloon stemmed from a chance meeting with Mirko Kisser, the company’s CEO who he was looking for a way for Celloon to enter the UK market. Producing a version of the company’s site in English would help.

The “D barcode used points to a specific landing page on the Delivery Management web site – http://del-mgt.co.uk/Cellcodes.aspx. It is being monitored by Celloon’s Campaign Management application.

Wishart intends to hold a webinar to present the findings from this campaign and anyone who wants to participate can email him here.

It is interesting to note that the German company prefers to refer to these codes not as 2D or QR codes but as cellcodes. Why is perhaps why they don’t show up too well in internet search engines.

Celloon also appears to be a specialist in using QR codes for recruitment. It has some interesting stats here on how many Germans expect to be able to view a recruitment ad on their mobile phones.

Incidentally, Celloon seems to be tied up with i-nigma over the provision of suitable bar code reading client software to its customers.

**UPDATE Richard Wishart was talking to Post & Parcel here.**

Tony is based in Surrey and is a veteran comms journalist. Tony also writes on the UK market… contact him here