Quattro Wireless has partnered with Greystripe to provide online gaming and in-game advertising across select publisher sites developed and hosted by Quattro Wireless.
CollegeHumor.com is the first of Quattro’s Network to deploy Greystripe’s mobile gaming option on their site (collegehumor.com) and to create a compelling new ad inventory opportunity through it.
From the press release:
“With over 1 million users monthly, Quattro Wireless recognized a good opportunity to tap into mobile gaming growth and match our content with a key brand and an applicable mobile site,” said Yazid Akas, Director of Marketing, Greystripe. “Now, loyal gamers are able to access our site via the mobile web in real time.”
“We are pleased to offer our customers like CollegeHumor additional functionality like mobile gaming to enhance the consumer experience. The growth in mobile gaming popularity is impressive and we feel this will make the site even more popular with its readers,” said Lars Albright, vice president of Business Development at Quattro Wireless.
What we think?
Good idea. Collegehumor is an ideal target market for the gaming community. Also with a name like college and humor selling ad space will be simple and easy as the target market is very very clear.
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