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5 Responses

1. 
   Hans Colmar

   BMW Rover did the same thing for a Mini Campaign here in Germany,that time they recommend Kaywaa reader Software,don’t know,how it went…

   http://www.mini.de/mini_aktuell_de/news/qr_code_2008.html

2. 
   brewskih

   As usual you will not find a Press release when using the blog you used as a reference.

   The fact is they DID NOT chose Neoreader for this campaign. The campaign ad appeared in a magazine for the mini cooper and below the QR code they mentioned two readers one could download, the kaywa and the neoreader.

   The magazine article was posted on UHYB with a picture of the magazine page and the two readers mentioned, and then a certain blogger rewrites the facts to support what they want them to be for Neomedia’s benefit. Here is the link to the actual magazine article posted yesterday and under the code the two readers are mentioned.

   http://investorshub.advfn.com/boards/read_msg.aspx?message_id=31786109

3. 
   Hans Colmar

   anyway,this campaign is already started in MAY 08 in Italy,so,not really new…

   http://2d-code.co.uk/bmw-mini-qr-code/

4. 
   streetstylz

   Bena,

   Thanks for the plug!

   Great to see Quattroruote magazine select the NeoReader as a premiere mobile code reading application that readers of the magazine can download to their phones.

   And for those with an iPhone, the NeoReader is available for free in the App Store.

   

5. 
   Roger

   Bena,
   Just scan the code, than you know who is behind both Mini Campaigns in Germany and Italy;)

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