Quick, dump Facebook, Myspace and Twitter, here comes another one
Rating: Hey! Hey! Shine that light on me
while I gather bodies
by Tony Alton
There’s another one. Not content to let the goliaths swedge it out in the ring of social networking GNS Europe and Excite Japan have just launched a new mobile social networking site called Mobikade. The site will let users do all the usual update stuff (Tony is picking belly button fluff), as well as downloading games and earning credits to get
free text messages and ‘other fantastic prizes’, such as sexy models, free cars and houses. Sorry, I made that last bit up. Oh and it’s ad-funded, so expect to have your minds warped by The Man whilst you do get busy socialising.
From the press
Yuki Wada, VP, international business at Excite says “mobikade has changed my life to the point where I’m actually going to live in London”. Crikey. Expect to pay a tenner for a botlle of Asahi.
What we think:
Mobikade is going to have to enter the fight with a pretty
big weapon, like an axe or a flamethrower, or battle like a true guerilla. Myspace and Facebook, which both have a decent mobile offerings, have just started hitting the mainstream to the point where people like my dad and even Radio 4 are talking about them. This to me signifies that it is going to be an uphill struggle to get a significant amount of people to use Mobikade. It’s crucial they do this otherwise their ad-funded model is going to shrivel and die, leaving a small dried up skin populated by wierdos and social networking tarts.
Good luck to them though, no seriously, I am always up for
the small guy in a fight. I once backed
a weasel in a fight against a tractor. Lost though.
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