QuickPlay Mobile Video plus Amobee Mobile Advertising
QuickPlay is just getting better and better. Not only do the invite me to a great dinner at CTIA –but I find out that the company is responsible for the Vodafone Italy 3G Free Video service. I use this service!!
We live really close to Italy and my sister is married to an Italian man with many a mobile phone. I have about three Italian SIM’s and often test services while sat on the beach or drinking “mucho vino” in Lake Garda.
So, not only do I know Vodafone Italy 3G Free Video, I have tested it. The thing that everyone must understand about Italy and the Italians is the free trials are not required – they are a necessity. The only way to get traction is to deliver content free or with a special SIM with inclusive content for EUR 5 extra or something similar.
This was the strategy for 3G adoption and now it’s the video strategy. The addition of video advertising by Amobee is just necessary gravy to bring in a revenue stream.
From the press release
“As new content is made available to mobile subscribers, service providers are looking at new ways to stimulate mobile video demand,” said Wayne Purboo, president and CEO of QuickPlay Media, “This exciting partnership with Amobee is yet another example of our commitment to bring mobile video to the masses. Clearly, advertising will be a large part of the business model for mobile media and we, together with Amobee, look forward to further lowering the barrier to entry for consumers to enjoy mobile video services.”
“Our goal is to help operators build a profitable revenue stream from advertising and give their subscribers the ability to consume more for less,” said Zohar Levkovitz, CEO of Amobee. “By partnering with QuickPlay, we are making it even easier and quicker for operators to add rich advertising to their video services.”
What we think?
There is talk about metrics relating to what advert is placed when in this press release. I am going to have to sweet talk Amobee or QuickPlay for some examples of how relevancy is calculated from the metrics and where the metric information is stored and who owns it.
Related News:
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- Amobee forms strategic partnership with beeweeb technologies
- Amobee new ad and sales partnership with Canada Target Broadcast
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