Qwikker delivers Pepsi Bluetooth Campaign

Rating: Fizzy

Qwikker annouced today that Pepsi has launched a Bluetooth marketing campaign in the US. The campaign will deliver viral video clips via outdoor advertising locations such as bus shelters or phone kiosks.

From the press release
Karen Robinson, CEO of Prime Point Media said, “Bluetooth delivers a truly interactive user experience. It supercharges a campaign by allowing delivery of brand-driven content to a consumer’s cell phone, a part of their daily lives. By enabling specific 700,000 phone kiosk locations with Qwikker Bluetooth technology, we can physically target the campaign to maximize contextual relevance, such as point-of-sale support at convenience stores for Pepsi. “

Saul Kato, CTO and founder of Qwikker, added, “We’re enabling consumers to respond directly to a brand marketing message on the street and leave with a piece of entertaining digital content, all for free. This is the simplest way for brands to leverage the power of the mobile phone as a rich media channel living right in the pockets of their audiences. Outdoor media locations are transformed into points of instant digital gratification.”

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