Nobody does it better, nobody does it quite as good as you - Ralph Lauren you are the best!

Now, since Ralph Lauren teamed up with NeoMedia for mobile barcodes - I have seen that example used as a case or user study by nearly everyone at several industry events.

Now, Ralph Lauren launches its own iPhone application. I can only say - this is how you do it. If anyone understands style and brands its Ralph Lauren and this looks simply hot:

http://press.ralphlauren.com/collectioniphoneapp/default.asp