Ralph Lauren QR instant purchase from the shop window

OMG. My dream in instant shopping dream has just come true. Ralph Lauren is testing new shop window displays where you can see an outfit with a QR code. If the shop is closed you can still buy the outfit on your phone.

ARGGGHHH. My husband is going to hate this and I just love it. I fear for my credit card already!!

There is a fun article and great pictures here:  http://www.thefrisky.com/post/246-ralph-lauren-rugby-introduces-the-future-of-shopping/

Also - this is a real case study for how mobile barcodes can revolutionise shopping and mobile commerce. This is a win win and I have to say - I am getting more and more excited with what Ralph Lauren is going to do next.  Take a look at the pictures in this article they are great.

Related News:

1. Nobody does it better, nobody does it quite as good as you - Ralph Lauren you are the best!
2. Mobile Barcodes: Ralph Lauren
3. Mobile Barcodes At the airport with Iain McCready CEO Neo Media
4. Pepsi and four other reasons you need a mobile barcode advertising strategy
5. Poll: QR Codes or 2D Barcodes as a brand name?