Rapid Mobile enables Mobile Advertising for Media Owners

Rapid Mobile Media Ltd, has announced the availability of a new iteration of its Ad360 mobile advertising platform.
 
What?
Basically Rapid Mobile has enhanced its new ad platform called Ad360.

How?
Well media owners and publishers can now re-distribute their own inventory as part of the mobile advertising solution.

Why?
Well this is vital as it will enable them to attract advertising from advertisers or grow internal traffic on mobile as well.

But?
Well basically this solution can make browsing more enjoyable for the user and can enable media brands to make money during “downloading” or “waiting time” on a mobile device.
I haven’t seen it live yet –but apparently Rapid has a fast trigger ad deployment solution (also for interstitials). This means that ads can be pushed on the fly.

From the press release
“There are a significant number of challenges for media owners in breaking into the mobile space. By using our platforms, customers are able to deploy an advertising powered service using existing ad sales workflow while not having to worry about the complexity of the broad range of phone types their readers have,” said Richard M. Marshall, Founder and CTO of Rapid Mobile Media. “The ability of the ThinkPhone and Ad360 platforms to automatically adapt content for each individual handset means that publishers can concentrate on providing interesting and engaging content and interaction whilst delivering valuable inventory to their advertisers”. 
 
“Publishers and media owners today have an opportunity to extend their readership, the degree of interaction with readers and the time users spend within their properties by delivering content through personalised mobile services,” said Jeremy Copp, CEO of Rapid Mobile Media. “A good example of this approach is that provided by the Metro Mobile service (metro.mobi) which blazes a trail for monetising the mobile delivery channel by incorporating high value mobile display advertising in an unobtrusive yet unmissable way into an appealing and easy to use mobile site.”

What we think?
We will have to take a look. Last time I met Jeremy Copp at Mobile World Congress he seemed bullish on this solution and the potential using metro as a case study.

Related News:

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5. Rapid Mobile launches ThinkPhone