Nimbuzz reckons it has a Truphone killer
Rating: all your favourite comms apps on your mobile
I’ve just had an enlightening chat with Tariq Dag Khan about his latest company (and product of the same name) Nimbuzz.
Nimbuzz amalgamates instant messaging; free internet calling and chatting all in one app.What Khan was keen to explain concerned how good he thinks this ‘Truphone-killer’ app is. From the demos I saw on a Blackberry running the Java client, I’d say he’s right.
That’s not what struck me, though. Buried inside Nimbuzz are features that knock MMS into a cocked hat. It was so, so simple to point your cameraphone at the subject; take a pic and then forward it to a buddy. The normal alternative to MMS is, of course, email. But with Nimbuzz as long as somebody is already in your buddly list, you can send them the pic. Those buddies include friends/colleagues on Skype, not just the major IM services such as AIM, Google Talk, MSN, and Yahoo!
Khan also mentioned the opportunity for his customers who take a white label version of the offering to bury advertising messages inside the application. Given that Nimbuzz has signed up 0.5 million users already (of which 25 per cent are active) without even launching, then his target of a 20 million userbase looks achievable.
I also found it very encouraging that Khan has decided to stick his toe in the water and actually advertise the existence of Nimbuzz to three social networking sites: - Facebook, Mobango and Piczo.
He reckons that if such advertising is done right, it will work. Given that the mobile industry expects so many companies to advertise their wares on the mobile internet, it’s refreshing to find some-one who thinks the mobile world should advertise their wares on web 2.0 services.
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