Real-Time power comes to mobile barcodes with i-nigma

Real time information is on my list of vital future movements in mobile. It is up there with Augmented Reality and ways in which we can change the shape of our mobile environment.

Now, 3GVision has announced that Serioustec, a provider of online and offline publishing solutions, has adopted the company’s barcode reader and backend tools as part of its Dakode solution, a mobile publishing and 2D barcode tracking platform.

What will this do?
The Dakode commercial solution allows publishers and content creators to easily and quickly integrate 2D barcodes to mobile content. The solution enables them to publish interactive content designed to fit various mobile phone brands, create, manage and track cross media campaigns linking print to online, via the Mobile Internet.

Is this new?
Well its now overly new –but the innovative thing is that the real time tracking. Its still early days but tracking responses and reacting immediately can change the face of mobile barcode advertising. Every mobile barcode company is focusing on the online or print industry first as this is the most powerful way in which large audiences can be captured. But online and publishing are both ad funded - so the mix of real time barcodes will add a new revenue stream to the business.