Rentrak Inks Audience Measurement Deal With NBC Universal

– NBCU Mobile to Use Rentrak’s Mobile Essentials Service –

PORTLAND, Ore., Jan. 6 /PRNewswire-FirstCall/ — Rentrak Corporation (Nasdaq: RENT) today announced a multi-year agreement with NBC Universal (NBCU) to use Rentrak’s Mobile Essentials(TM) service which has been in trial with NBCU Mobile since early 2008. The Mobile Essentials tool will allow NBCU Mobile access to timely data to continue to enhance NBCU’s market leading performance.

Rentrak’s Mobile Essentials system is a first of its kind comprehensive suite of tools that analyzes trends and quickly tracks massive amounts of data in hard-to-aggregate formats such as video clips, SMS messaging, ring tones, video games, wall paper, and other mobile content in order to provide programmers, advertisers, operators and carriers immediate answers to questions that have traditionally required fielding extensive market research and consumer panel studies.

Source: http://news.prnewswire.com/DisplayReleaseContent.aspx?ACCT=104&STORY=/www/story/01-06-2009/0004949548&EDATE

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