Maybe it’s because we are Londoners that … it didn’t find us
Here at GoMo Towers we were invited to test out a new app called Ruffl from the company of the same name although a mob called Anqa seemed to have developed the actual Android app. Basically it is a restaurant discovery app for Londoners. Ruffl claims the app offers diners to access real-time availability plus the ability to special offers from local restaurants. A very powerful combination. Except we were far from impressed. Here’s a clue. The company named 11 famous London restaurants as participating but we’d only heard of one of them – Royal Horse Guards. And it’s location capability was poor.
Let’s get the location bit out of the way first, shall we? In essence, on our loan CAT B15 Android handset, it initially placed us some half a mile up the road.
We had cellular network location, then GPS turned on. Only when we turned on Wi-fi location did it find us properly.
Surely, if you are out and about looking for a last minute restaurant, you’re not connected to the nearest Wi-fi hotspot?
Also whilst we are moaning, for some reason, the short URL which should have taken us straight to the Rufl app on Google Play didn’t work. Luckily we guessed which app it was.
Ruffl was conceived by experienced entrepreneur Aaron Ross and is backed by investors including Karen Hanton – a serial entrepreneur and founder of toptable.com.
Rufl has the power for owners to manage their table inventory in real-time along with updating special offers and discounts, allowing restaurants to advertise extra capacity at the tap of a few buttons.
Significantly, Offers and incentives offered by restaurants will only be visible to local potential diners looking for food there and then, leaving no imprint on the web. So you should see some bargains.
We think this app’s real-time booking will attract users. Especially those who are – in effect, trying to discover where are all the best places to be seen in.
The app is in its early days so we couldn’t actually spot any offers. Sadly, it also meant we couldn’t find any restaurant reviews, either.
Aaron Ross, Ruffl’s CEO, commented, “Making spontaneous reservations on the move is a growing trend and smartphones enable this in a way that just wasn’t possible before.”
“Ruffl helps diners decide what and where they would like to eat from the smartphone in their pocket,” he added.
Ruffl aunched with over 450 restaurants already signed up including Michelin-starred restaurants. It also offers a wide variety of cuisine types, price ranges and tables on tap.
We concluded that although Ruffl isn’t for GoMo News, there are probably plenty of wannabe up-and-coming Londoners who are going to use this app.