Revol Wireless and Mobile Posse launch idle screen content and advertising solution

by: admin Thursday, November 15th, 2007

Rating: we heart the idle screen

Just like the further up you adverts are in the page makes AdSense money; anything in mobile on the idle screen rocks.

Revol Wireless and Mobile Posse are launching a commercial rollout of Mobile Posse’s ad solution. The service will be branded Revol Perks and will bring free ads and content to Revol mobile devices.
It says this is permission based – so opt-in. Once in; then the relevant software is downloaded to the phone.

Mobile Posse who?

Mobile Posse is a privately held mobile ad solution provider. Its launched by former AOL execs. It’s main focus is the bring the idle screen to scale in the market and offer promotions from the sweet spot of the mobile phone.

Revol Wireless who?
Revol Wireless is a flat-rate mobile operator brand that focuses in on lifestyle mobile contracts, no long term contracts and freedom for consumers.

From the press release“The trial’s consumer response was positive,” said Rocky Crossland, CEO of Revol Wireless. “Our customers found Perks friendly and unobtrusive. Overwhelmingly, participants said that they would refer Perks to a friend. Subscribers valued the content, which ranged from weather forecasts to sports trivia, entertainment and more, verifying that Mobile Posse has developed a viable advertising solution. The application was easy to integrate into our existing network infrastructure and Revol is excited to be at the forefront of the wireless industry as the first U.S. wireless carrier to offer idle screen delivery of mobile advertising.”

“Our trial with Revol provided us with confirmation from both consumers and advertisers that our solution is one of the most successful modes of marketing on mobile devices. It also confirmed that what consumers want is convenience, offers that match their interests and lifestyle, and an easy way to receive and redeem the discounts provided. We expect that the commercial rollout will provide further momentum for our solution and enhance consumer loyalty for Revol,” said Jon Jackson, CEO of Mobile Posse. “This is really about providing the best mobile offers and content solution for consumers.”

What we think?
Opt-in is tough – but marketed right it can work. Free content is always loved and the idle screen is the place to be seen.