Rhythm NewMedia free mobile video service gets one million customers on 3 UK

by: admin Thursday, October 18th, 2007

Rating: rhythm is a dancer!

Mobile operator 3 UK has announced that more than one million customers have registered for its free to access mobile video service – powered by Rhythm NewMedia. Apparently all of this adoption has taken place in six months and the free service is supported by advertising.

I say apparently because I signed up for this service myself with my three phone but because I have been travelling since setting it up at the airport and 3’s data services network quality is so appalling abroad (in particularly in Germany) where I spend a lot of my time – I have never managed to get the service to work.

From the press release

3 Marketing Director, John Penberthy-Smith said, “Customers love the great content we offer and are happy to watch the short video ad before the video clip because the ad is targeted at them, making the experience all the more engaging. Customers who watch mobile videos are expressing high levels of satisfaction with the service.”

Rhythm Chief Executive Officer, Ujjal Kohli said, “Seeing the rapid adoption of mobile video consumption on 3 UK’s network solidifies our prediction that users truly enjoy consuming bite-sized video snacks on their phone”.

What we think?

Dim: hey man. check out the new 3 service its video.
Dum: yeh. Really. . Kool man. how much?

Dim: no man its free init
Dum: free, sweet… how?

Dim: targeted ads man?
Dum: targeted ads. Wow!

(pause)

Dum: what’s targeted ads man?
Dim: you know, targeted ads..

Dum: yeah, um no, man. what is it?
Dim: Darts mate.

Dum: Darts?

Dim: yeah man the video triggers like targets that like man when you watch man you can get free things man..
Dum: wow man, like. 180.

Dim: yeah darts mate.
Dum: I like it. How much does it cost?