Ringleader Digital partners with EyeWonder for Rich Media and Video Mobile Advertising

Ringleader Digital has announced a new partnership with EyeWonder.

Who?

We have written about Ringleader Digital they are a mobile third party ad serving network.

EyeWonder is a provider of digital services. Together they will create rich media and video solutions that will target the application mobile advertising market.

What does that mean?
In short, video and rich media has huge potential in mobile advertising. Together this ad serving partner (RingLeader) and the rich media provider (EyeWonder) will partner to create a platform which can serve ads on applications. This would be a new area for RingLeader and a way of increasing inventory.

From the press release
“As we build on our leadership position as the premier provider of interactive digital advertising, it is essential that we continue to expand the display devices we serve,” said John Vincent, CEO of EyeWonder, Inc. “Integration with Ringleader Digital provides us with a powerful gateway to the untapped mobile rich media advertising market.”

“iPhones and other leading-edge smart phones are enabling users to enjoy the full benefits of rich media, which is creating new avenues to reach mobile consumers,” said Bob Walczak, CEO of Ringleader Digital.“We are excited to partner with EyeWonder, one of the leaders in the space, to offer dynamic and engaging rich media ad solutions for advertisers and publishers. Our third-party On-Demand Network enables rapid integration with technologies from EyeWonder and other industry leaders while also providing the true access to any publisher across any mobile ad environment.”

What we think?
I met with the CEO of RingLeader Digital Bob Walczakand he explains the model in this interview http://www.gomonews.com/bob-walczak-ceo-ringleader-digital-multi-modal-mobile-advertising-and-serving-network/

But in short, they are a media planner. The are mobile but sell in very online style where they push display advertising alongside other advertising. This is important for them as they have the inventory and they need to plan it and now with applications and video they have a larger audience.