ROK Launches first Mobile TV service in Thailand
Rating: not just a three minute wonder
By Annie Turner
ROK Entertainment Group has launched a “mass-market 2.5G mobile TV service” in Thailand in conjunction with the country’s biggest mobile network operator, AIS.
The AIS ROK TV platform is delivered over GPRS and will be marketed by AIS to its 16 million strong customer base.
“This is a milestone deal in our deployment of high quality 2.5G mobile TV services worldwide,” says Jonathan Kendrick, chairman and CEO of ROK.
The mobile TV subscription service which starts at 50 Baht (about USD 1.25 per month) offers up to 20 channels, of which three are free, to include Fox News streamed live, as well as music, sport and entertainment channels in English and Thai.
The operator aims to recruit 1 million subscribers in the first year.
It will probably succeed too. GPRS is relatively cheap and available everywhere in the country, and the service has the mighty marketing machine of AIS behind it.
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