ROK provides SMS Q&A Service for talkSPORT

by: admin Monday, October 29th, 2007

Rating: Terry knows the Answer – bully for him

ROK Entertainment Group has obviously just been cleared by the UK radio network talkSPORT to admit it’s behind the Ask Terry Q&A text service launched today. You can text questions such as, "Who scored the winning goal in the 1972 FA Cup final?" and expect an answer within ten minutes for a quid.

ROK reports that the UK SMS Q&A market is growing rapidly with an estimated 1-2 million questions being asked every month and makes the heart sink by adding that humour is added to most answers. It must be a bloke thing, although apparently anyone can ask questions about anything.

What do we think?

Well, GBP1 an answer is expensive – Askmenow in the US costs USD 0.25 a pop. Secondly, there’s this thing called mobile search which is evolving slowly, but it is coming, and it is likely to have a serious impact on Q&A services, especially as flat rate data plans become more common. Also, there are established services in the market already, such as the appalling named Texperts (formerly 82ask). Is that humorous enough?

2 Responses to “ROK provides SMS Q&A Service for talkSPORT”

Bruce Said:

Thanks for the plug, Annie. But it’s not just “a boy thing”. Feel free to try it for yourself - something about kittens or fluffy bunnies or pastel colours or something. Text ‘Terry’ and your question to 81089.

Comment made on October 29th, 2007 at 5:08 pm

bena Said:

dear Bruce; not sure “plug” is what Annie was doing.

Comment made on October 31st, 2007 at 7:40 am