Roll up, Roll up – Free mobile video on 3 UK

Rhythm New Media is extending its relationship with 3 and now Sony BMG video’s will be ad supported.

From the press release
“We are excited to be offering this first-of-a-kind service to all 3 UK customers. Rhythm NewMedia is a leading force in ad-funded mobile video entertainment, and it is a key part of our mobile strategy to make our artists’ music videos more widely available on the mobile platform,” said Alex Vlassopulos, Head of Business Development, SONY BMG Music Entertainment(UK).

3 UK Head of on Portal Advertising, Neil Andrews said “We know that our customers want to receive high-quality content on their mobiles and that they’re happy to view ads in order to receive it. This agreement with SONY BMG and Rhythm NewMedia enables us to meet that demand with some of the best music content around. We were the first to market with an ad-supported mobile video service and now we’re building on that with the industry’s first mobile music service.”

Rhythm Director of Commercial Partnerships, Mike Fletcher said “We’re happy to have more great videos to showcase and are excited about the success we’ve already had to date providing videos to 3 UK customers. It’s great that customers have been expressing such high satisfaction with our service, and are happy to watch content which is supported by short video ads.”

What we think?
Hmmm. This is one of those strange press release that doesn’t say very much. There is little splash or noise and just a blimp of a press release?

Why?

Well there is so little detail, its obvious that this only works on about 1.5 devices and it won’t be targeted as too few people will use it. So relevancy counters advertisers demands.
Nice idea – but too soon and it probably won’t work 100% of the time. But what the heck, if its free?

Related News:

1. Rhythm NewMedia free mobile video service gets one million customers on 3 UK
2. 3 partners with Rhythm New Media for free content on Planet 3
3. ORANGE ANNOUNCES THE LAUNCH OF AD-FUNDED VIDEO MAGAZINE SERVICE ‘ZAP!’ ON ORANGE WORLD
4. Rhythm New Media delivers ad-supported mobile video to Vodafone Spain
5. Swisscom to offer ad-supported video