Tesco International Calling Card reports peak in international calls as Brits share ‘bridal gossip’ with friends and family overseas
‘Royal Wedding Fever’ appeared to have spread across the globe on Friday as Kate walked down the aisle, with Tesco International Calling Card reporting a 60 per cent rise in international calls in comparison to a normal Friday lunchtime.
Data from the low cost calls provider showed that between the hours of 11am and 1pm on Friday, people went phone call crazy as the country called overseas destinations to share their accounts of the Royal Wedding with absent friends and families.
The most popular countries that Brits called to share their ‘Bridal gossip’ included Mauritius, India, Sri Lanka and Australia. However the data also showed an unusual peak in calls to more unexpected destinations including South Korea and Kenya – the country where Prince William first proposed to Kate.
There was a bias of calls to member states of the Commonwealth, where historically, the Royal family has a strong relationship.
However, it seems that people in the China and the USA can’t get enough of the Royal Wedding either, with a massive 177 per cent and 92 per cent rise in calls to these nations respectively.
Graham Harris, Chief Executive Officer of Tesco Telecoms comments, “We suspected that the popularity of the Royal family overseas would drive a peak in international calls, but this exceeded even our expectations. It seems that the whole world is united in sharing their joy for the newly wedded couple”.
The 10 most popular countries that Brits called to share their ‘bridal gossip’ were:
1. Mauritius
2. India
3. Sri Lanka
4. Australia
5. South Africa
6. USA
7. Canada
8. Bangladesh
9. China
10. Poland
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