Rummble Labs’ technology allows publishers and content owners to take huge amounts of activity data and combine it with meaningful social data insights from Facebook to provide powerful recommendations on content or products.
Social Predictions overlays Rummble Labs’ unique Trust Graph onto Facebook’s Open Graph to boost the relevance of content and recommendations. It combines real-time analysis of social data with site activity to create the recommendations.
The product aims to solve the so-called ‘cold start’ problem where websites have insufficient insights into user activity to provide accurate recommendations and so identical content is served to each user. With Social Predictions, content can be highly personalised to the individual directly after log in, which leads to increased user interaction and dramatically reduced bounce rates.
Social Predictions also intelligently suggests friends from your Facebook profile whose interests match the content you’re viewing. This enhances the ability to share relevant content with the right people and channels new users to the site directly to the content they care about via a trusted contact.
“Too many recommendation engines return necklaces and marmalade if people say they love Pearl Jam. With Rummble Labs’ Social Predictions if you are watching a video about supercars, the product will display faces of friends who had expressed an interest in Top Gear, Schumacher or Lamborghini.” said Alex Housley, Rummble Labs.
“Rummble Labs Social Predictions helps publishers make sense of their content and provide highly tailored, easily shared content, which in turn leads to greater engagement. It’s like rocket fuel for social sharing,” he said.
Rummble Labs provides personalised recommendations for content by creating a unique trust network that calculates degrees of similarity between people.
Rummble Labs solves the “data overload” problem for enterprises seeking “best in class” customer experience, including retail, media and advertising companies. By combining precise tracking of user activity such as purchases, reviews, ratings, check-ins and comments with social data, Rummble Labs is able to create a complete “trust graph”; in turn delivering precise and relevant content.