Russell Gocht CEO Mobot on Mobile Visual Search

I have met Russell Gocht from Mobot quite a few times now. The latest chat we had was at Mobile Marketing Forum over a cup of tea.
I said to Russell, isn’t mobile visual search boring? He laughed and said, “the term search is questionable in mobile visual search, but it can only get better”.

I said, who is the leader of mobile visual search? He looked at me convincingly and said “without a doubt it’s Mobot”. We were the pioneer and the enforcer of visual technology and we have a strong lead”. I said, where is your presence the largest. He said Australia.

I said, I can count several mobile search players (kooaba, snapnow, snaptell, mobile acuity, magnet harlequin, Google, etc) that are banging on your door. He said, yes. But their technology is not as good as ours. With us you can take any picture, any part of the picture, have reflections or poor quality pictures and we will get the result. Some companies make you take a picture of just a barcode, or just one section. Our Australian, take a picture to “hear me speak” advert was an amazing success.

So, I said. Right – but if I am a marketing company and I want to run a mobile visual search campaign – aren’t I in the dark. I have to wait for results and analytics at the end of the month and there is not killer campaign management system for mobile visual search.

Russell, smiled and said, Bena – you are wrong. Take a look at this. To my surprise, Russell gave me a sneak inside view to a marketing management system that looked like Google Maps. Basically.

The outlay was of all the places where a bill board campaign had been deployed and on one instant click came instant results, success rates, hits and all the other information about the campaign in one instant service.
I was blown away.

I said, is this your enterprise marketing solution? He said, “yes, you could call it that”. But basically he said this was the way forward. Visual mobile search was not at the shoe string testing deployment level. Mobile Visual search was for the enterprise. It was going to be the way in which campaigns were run, managed and it would transform the way in which mobile married marketing.

What we think?
You better believe it – this was spectacular. We also spoke about SEO for visual mobile search –but I will write that up later in Mobile Seo News.

Related News:

1. CTIA: Visual Recognition CEO Mobot Russell Gocht
2. Vodafone Germany launches mobile visual search service “otello”
3. Omoby from mobile visual search to mobile clickable visual objects
4. Magnet Harlequin- another pea in the mobile barcode and visual mobile search pod?
5. Kooaba mobile visual search campaign in CINEMA Magazine