Angry Birds players’ enjoyed 25 new levels of Winter Wonderland, as well as a special Samsung GALAXY Note level that was available from December 5th 2011.
After playing the special level of the Chrome holiday game, fans were invited into a new microsite experience with a whole horde of great Angry Birds goodies.
The microsite, designed by Enrich Mobile, offered users a brand new Angry Birds advent challenge, a competition to win Samsung GALAXY Note mobile devices and Angry Birds themed holiday e-cards.
Strong campaign performance
The promotion appears to have been well received with fans playing the games for over 25,000,000 minutes giving Samsung GALAXY Note key exposure in the lead up to Christmas.
The campaign video “Take Note Pigs” had nearly 2,500,000 video views through Rovio’s and Samsung’s YouTube channels. Also the promotion had over 30,000 Facebook likes and there were over 32,000 competition entrants through the Samsung co-branded level on Google Chrome.
“The holiday season is all about giving back and giving thanks, and in 2011 we wanted to thank our millions of fans by giving them some great Angry Birds experiences,” said Peter Vesterbacka, CMO and Mighty Eagle of Rovio.
“It was so good to team up with Rovio again. Samsung has a had brilliant year and our Galaxy devices are popular all over the world, so to be able to launch a holiday experience inside the most popular mobile game in world was awesome!” said YH Lee, SVP of Global Marketing at Samsung Mobile Communications Business.
Neil Ghosh, CMO of Enrich Mobile commenting on the deal said:
“We really enjoyed working with Samsung and Rovio for the second time in 2011. When you collaborate with two global super brands such as Samsung and Angry Birds you have to be creative, innovative and stay focused on the delivery of a fully integrated campaign. These amazing statistics prove the great success of the campaign.”