Scanbuy has just announced that its ScanLife app will be shipped already installed on Samsungs new Exclaim device. The Exclaim is available from US network Sprint, and Scanbuy claims this is just the first model that will have the app preloaded.
What does ScanLife do?
It’s a downloadable app that lets users to scan 2D barcodes with a cameraphone. The barcode format used by ScanLife is EZcode. When a users scans an EZcode the phone will perform whatever action that code is programmed for. For example: opening a mobile website; posting a pre-written message to a social network; or starting a content download.
Sprint has had ScanLife available on it’s app downloading service since last November.
From the release:
“This is an enormous milestone for the development and adoption of mobile barcode technology in the United States,” said Jonathan Bulkeley, chief executive officer of Scanbuy. “The demand for this technology by users and publishers has been growing rapidly, and placing the ScanLife application into new phones will make the experience easier than ever.”
What we think?
This ain’t no small thing – or at the very least it’s bigger than it was. Having your app put up on a manufacturers personal app download store really doesn’t mean anything. Places like GetJar or the Apple App Store are where apps are sold – not the Samsung app store. But having your app put in “on the ground level” on a phone is a much bigger deal.
I believe QR Code will be the ‘code’ of the future because it can contain so much more information than the conventional codes that we’re using. Recently, we came up with a marketing campaign using http://www.beqrious.com for the QR Code and we tried to educate people about how useful these codes are. Slowly but surely…..we’re on our way, I would say.